“When creatives get stuck, many of us go back to the two-dimensional medium,” states Credle. “If we can make an idea work in such a distilled form, we know it has potential. It is important to continue to pay attention to and honor these mediums, especially when so many want to declare them dead. Let’s not forget ‘1984,’ heralded as the best television ad of our generation, was inspired by the perfect print headline: ‘Why 1984 won’t be like 1984.’”

Credle is the mind behind the iconic “human” M&M’S and the juggernaut Allstate “Mayhem” campaign, which just last year took home the Integration Grand LIA for its “Social Savvy Burglar” promotion. She has received numerous industry accolades, including Chicago Advertising Federation’s Ad Woman of the Year in 2013, appearing in Advertising Age’s 100 Most Influential Women and in Business Insider’s Most Creative Women in Advertising, and induction into the American Advertising Federation’s Hall of Achievement.

In her first year as Global CCO at FCB, a move after years of success at Leo Burnett and BBDO, Susan has maintained the agency’s creative product and reputation, while also sustaining her position as one of the industry’s leading creatives and a principal voice representing women.

2016 Print • Poster • Billboard Jury:

• Susan Credle – Jury President – Global Chief Creative Officer, FCB
• Sarah Barclay – Executive Creative Director, J. Walter Thompson, New York
• Anthony Chelvanathan – Group Creative Director, Leo Burnett Toronto, Toronto
• Richard Denney – Executive Creative Director, MullenLowe, London
• Armin Jochum – Founder/Chief Creative Officer, Thjnk, Hamburg
• Alfonso Marian – Chief Creative Officer, OgilvyOne, New York
• Nisa Mujjalintrakool – Executive Creative Director, Dentsu Thailand, Bangkok
• Kalpesh Patankar – Executive Creative Director, Y&R Dubai, Dubai
• Jean-Francois Sacco – Chief Creative Officer, ROSAPARK, Paris
• Katsuhiko Suzuki – Senior Art Director, Hakuhodo, Tokyo
• Marcel Yunes – Creative Director/Art Director, BBDO New York, New York

The LIA 2016 Entry System is now accepting entries. Judging will take place in Las Vegas from October 6-14. The shortlists will be announced as each judging session concludes, with winners being announced on November 2. For more information on submissions and eligibility, please visit http://www.liaawards.com/enter/eligibility/

To find out more about LIA, visit http://www.liaawards.com/

About FCB

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).

About LIA

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 16 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.

Donnerstag, 18. September 2014 - FCB Hamburg

Best of Cannes Lions Festival 2014 – FCB HAMBURG lässt den Löwen auf die Hansestadt los

Das International Festival of Creativity, besser bekannt als Cannes Lions Festival, ist die bedeutendste Veranstaltung der Werbebranche. Der dort verliehene Cannes Löwe ist das Pendant zum Oscar – und ein absoluter Ritterschlag für den glücklichen Preisträger. Mit dem Mobile Grand Prix und 37 Löwen feierte FCB eines der erfolgreichsten Jahre beim 61. Cannes Lions Festival.

Donnerstag, 18. September 2014 - FCB Hamburg

NIVEA gewinnt Bronze bei den Euro Effies

FCB HAMBURG und Beiersdorf wurden auch in diesem Jahr mit dem Euro Effie, einem der wichtigsten europäischen Branchen-Preise für effektive Kommunikation, ausgezeichnet. Bei der Preisverleihung am 17. September in Brüssel holt die Kampagne für NIVEA In-Shower Body Lotion in der Kategorie FMCG eine Auszeichnung in Bronze.

Dienstag, 30. September 2014 - FCB Hamburg

Clara Schmidt-von Groeling wird Head of Planning bei FCB Hamburg

Clara Schmidt-von Groeling verstärkt FCB HAMBURG als Head of Planning. In dieser Position übernimmt sie die Leitung des Planning Teams und ist verantwortlich für die strategische Führung der Beiersdorf-Marke NIVEA im deutschen Markt sowie aller lokalen Kunden.

Mittwoch, 4. Februar 2015 - Carmen Meyer

MADE IN GERMANY Werbestadt – Älteste Werbeagentur in Hamburg

Wo sonst hätte die erste Werbeagentur Deutschlands gegründet werden sollen, wenn nicht in Hamburg. 1876 eröffnet das Centrale Announcen Büro William Wilkens. Schritt für Schritt wurde aus dem kleinen Büro ein Global Player - die Agentur FCB. Und auch Hamburg selbst gilt heute als Stadt der Werber.